Sony Launches the Alpha 7 IV Full-Frame Camera

Preorder in the US at Amazon:

After nearly three years, Sony has finally unveiled the Sony A7IV, its latest full-frame mirrorless camera. The new camera features the BIONZ XR image processing engine and Sony’s AI-based autofocusing system.

Product Highlights:

  • 33MP Full-Frame Exmor R CMOS Sensor
  • Up to 10 fps Shooting, ISO 100-51200
  • 4K 60p Video in 10-Bit, S-Cinetone
  • 3.68m-Dot EVF with 120 fps Refresh Rate
  • 3″ 1.03m-Dot Vari-Angle Touchscreen LCD
  • 759-Pt. Fast Hybrid AF, Real-time Eye AF
  • Focus Breathing Compensation
  • 5-Axis SteadyShot Image Stabilization
  • Creative Looks and Soft Skin Effect
  • 4K 15p UVC/UAC Streaming via USB Type-C

The Sony A7IV is Sony’s attempt to create the perfect mid-tier camera, and Sony has put a lot of attention into both photography and videography aspects of the camera; the new camera should be a good choice for any hybrid shooter who wants to take great pictures while having good video capability.

The camera is capable of shooting 828 continuous uncompressed RAW plus JPEGs thanks to a more powerful processor and a large buffer combined with faster write speeds of memory cards.

Its vari-angle LCD – also called a “flip-out” screen – makes it easier to capture additional angles than the previous generation tilt design.

Besides having a new 33-megapixel Exmor R back-illuminated CMOS sensor, you are also getting 15 stops of dynamic range for accurate color reproduction. The Sony A7IV brings an impressive autofocusing system as well. Real-time tracking can lock on and keep the pace up with fast-moving subjects, all thanks to Sony’s latest subject recognition algorithm that makes use of color, pattern, and subject distance to process spatial information. The camera also features 759-phase-detect AF points and a 94% image-area coverage that will allow the photographers to keep the subjects in focus regardless of where they are in the scene.

The new Sony A7IV is now available for pre-order and will cost you $2,499. This is a slight increase compared to the price of the A7III back when it was launched, but considering the impressive improvements, this should not be a problem for many.

Preorder in the US at Amazon:

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